Industries and sub-industries

Our industries, shown as blue tags, are useful for researching and mapping specific sectors and markets. This article includes their definitions.

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💡 Some industries are divided into sub-industries, while others are not. For those without sub-industries, tags or keyword search can help refine results. This article outlines both the sub-industries and suggested tags.



Energy 

Startups working towards transitioning to sustainable energy, making our energy consumption greener and more efficient, and solutions for recycling and handling waste.
From energy-efficient buildings to AI-powered smart meters to enterprise-grade solutions for solar and wind power, renewable energies and storage are a few examples.


Fashion 

Technology that enables a fashion experience when you wear it or interact with it.

Fintech 

Fintech is the intersection between finance and technology. The following categorization is constantly evolving to keep up with the sector evolution. ABN AMRO Ventures, our main partner for Fintech and a leading Fintech CVC also contributed to this taxonomy. 

The fintech industry in Dealroom is broken down into the 8 sub-industries below:

Food 

FoodTech is an ecosystem made of all the agrifood entrepreneurs and startups (from production to distribution) innovating on the products, distribution, marketing or business model.

Gaming 

Startups involved in the development, marketing, and monetisation of games e.g. video games, online games, board games, etc.

Health 

Health Tech, or digital health, uses technology (databases, applications, mobiles, wearables) to improve the delivery, payment, and/or consumption of care, with the ability to increase the development and commercialisation of medicinal products.

Transportation 

Startups developing solutions, software, tools and machines used to solve problems or improve conditions with respect to the movement of people and goods.

Real Estate 

Real Estate tech or PropTech (property technology) is the use of information technology to help individuals and companies research, buy, sell and manage real estate.

Robotics 

Startups dealing with the design, construction, operation, and use of robots, as well as computer systems for their control, sensory feedback, and information processing.

 
More tags you can use to breakdown our robotics industry: Wheeled robots, robotic tools and parts, mobile mapping robots, 4-legged robots, drones, industrial drones, collaborative robots, humanoid, soft robotics.

Marketing technology (also known as MarTech) describes any number of systems and tools that help marketers better engage with potential and existing customers.

Media 

Media technology is any hardware, software, or tool that is used to compose, create, produce, deliver and manage media including audio, video, images, information, interactive media, video games, virtual reality, and augmented reality environments.

Legal 

Legal tech refers to the use of technology and software to provide legal services, support legal professionals, or improve access to justice. It encompasses a wide range of tools and platforms designed to automate, streamline, or enhance legal processes. 

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Telecom 

Startups developing solutions aiming at disrupting the telecommunications industry: startups offering mobile plans, internet subscriptions, better communication services.

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Jobs Recruitment 

Startups developing solutions, services & software designed to improve the recruitment process within a business or for individuals seeking a job. 

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Home Living 

Startups developing products and services improving the comfort of homes. It includes home automation or domotics, smart home tech, garden tech, connected devices to be used inside the home.

Startups developing solutions, software and tools designed to enhance teacher-led learning in classrooms and improve students’ education outcomes.


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Enterprise Software 

Startups developing computer software designed to satisfy the needs of an organisation rather than individual users.

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Dating 

Startups developing apps, solutions and technology for the dating industry (Tinder, online dating, facilitating people to meet with a potential partner).


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Event Tech 

Startups developing solutions and technologies helping you plan, manage and organise data when putting on an event (conference, wedding, party, etc).


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Semiconductors 

Startups developing innovative semiconductors (chips), working on processors, chips for sensors, chips for the automotive sector, AI chips, IoT chips, data centre chips.


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Wellness Beauty 

Startups offering products and services to improve mental and physical wellbeing, including tech-driven innovations in beauty, skincare, and personal care.

Kids 

Startups developing products, solutions and tech for children or to help parents with their children.


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Music 

Startups developing products, solutions and tech-related to music, streaming music, musical instruments, musical equipment, discovering music, music apps, music creation.


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Hosting 

Startups developing solutions for housing, serving, and maintaining files and data online or offline.

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Travel 

Travel startups develop digital platforms and services that streamline booking, enhance travel experiences, and connect travelers with local offerings.

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Space

Space startups develop technologies and services for satellite deployment, Earth observation, in-orbit operations, and space infrastructure.

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Sports

Sports startups create technology, products, and services that improve athletic performance, fan engagement, and fitness experiences.

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 Consumer Electronics


Consumer electronics startups develop innovative gadgets, smart devices, and connected products that enhance everyday life and home technology.

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Security


Security tech startups develop innovative solutions to protect data, devices, identities, and public spaces from cyber and physical threats.

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Did you know that we have reports that dive deeper into our industries? Click here to find them. By selecting the "sector" dropdown menu, you can find the reports we have available for the industries you just learned about.