Our industries are part of our blue tags. Here you will find our definitions.
Before you learn about our definitions, did you know that we have reports that dive deeper into our industries? Click here to find them. By selecting the "sector" dropdown menu, you can find the reports we have available for the industries you are about to discover below.
Energy
Startups working towards transitioning to sustainable energy, making our energy consumption greener and more efficient, and solutions for recycling and handling waste.
From energy-efficient buildings to AI-powered smart meters to enterprise-grade solutions for solar and wind power, renewable energies and storage are a few examples.
Sub-industry |
Description |
Clean Energy |
Reduces carbon dioxide emissions through significant energy efficiency improvements, the sustainable use of resources, or environmental protection activities. Example: Scatec Solar |
Energy Efficiency |
Using less energy to provide the same level of energy: energy-saving technologies, smart grid, energy-efficient buildings. Example: Tado |
Oil & Gas |
Oil refining technologies, pipe monitoring systems, oil & gas transport tech or software. Example: Crusoe Energy Systems |
Energy Providers |
Startups providing energy, such as electricity or gas. Example: Lumos |
Waste Solution |
Process of treating solid wastes and offers a variety of solutions for recycling items that don’t belong to trash. Solutions for sustainable waste disposal. Example: Greyparrot |
Water |
Water treatment, water waste, producing industrial water, filtration technologies, water monitoring, and irrigation. Example: Sallinova |
Energy Storage |
Technologies meant to capture energy to store it for later use, such as batteries, electric storage devices, hydrogen. Example: Northvolt |
Fashion
Technology that enables a fashion experience when you wear it or interact with it.
Sub-industry |
Description |
Apparel |
Clothing technology. It can involve the manufacturing, materials – innovations that have been developed and used. New fibres or virtual reality fitting for example. Example: Vinted |
Luxury |
New luxury fashion items, VR & AR luxury experiences. Example: Farfetch |
Accessories |
Accessories such as glasses, sunglasses, jewellery, connected accessories. Example: Ace & Tate |
Footwear |
Footwear (Shoes) incorporating smart textiles, smart tech, wearable tech. Example: Allbirds |
Fintech
Fintech is the intersection between finance and technology. The following categorization is constantly evolving to keep up with the sector evolution. ABN AMRO Ventures, our main partner for Fintech and a leading Fintech CVC also contributed to this taxonomy. This taxonomy is also reflected on the fintech platform.
The fintech industry in Dealroom is broken down into the 8 sub-industries below:
Sub-industry |
Description |
Example |
Payments |
Startups developing solutions to improve the way financial transactions are settled, and how money is transferred between two parties. |
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Banking |
Startups developing solutions, and/or digitising the activities, services and products of traditional banks. |
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Crypto and Defi |
Startups developing solutions for the use and exchange cryptocurrencies or financial startups using cryptocurrencies as a core feature in their business. |
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Wealth Management |
Startups developing solutions assisting in investment decision-making or providing a way to invest in assets, stocks, securities and other assets. |
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Mortgages & Lending |
Startups developing solutions enabling digital lending (loans, lending platforms), providing online mortgage brokerage services, providing finance for individuals and businesses. |
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Insurance |
Insurtech is the intersection between insurance and technology. It includeds startups providing insurance services with digital-first and innovative models, or helping insurers, agents and brokers increase the efficiency of their processes |
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Financial Management Solutions |
Solutions such as software and algorithms helping companies and consumers better manage their financial operations and processes. Eg: accounting software, billing software. |
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RegTech |
Solutions to comply with regulatory requirements in financial services, from customer identification (KYC), anti-money laundering, fraud detection and compliance & reporting. |
Food
FoodTech is an ecosystem made of all the agrifood entrepreneurs and startups (from production to distribution) innovating on the products, distribution, marketing or business model.
Sub-industry |
Description |
Logistics & Delivery |
Startups answering the delivery challenges in the food industry, with home delivery of groceries, restaurant meals or meals prepared in their own kitchens. Example: Meal Kits, delivery marketplaces, discovery boxes, restaurant delivery, delivery robots |
In-Store Retail & Restaurant Tech |
Startups reinventing the restaurant industry. It means improving the management of restaurants and institutional catering, connecting customers and businesses directly to local chefs for catering and new experiences. Startups developing solutions for the food retail industry, from the digitalisation of the supply chain to a better in-store shopper experience. Example: reservation platforms, food service management. catering, restaurant software |
Innovative Food |
Startups developing new food products answering the need for more transparency, health and environmental concerns. Products range from market innovations to radical disruptions using revolutionary ingredients. Example: alternative protein, future foods, meal substitutes, packaging, product innovation, drinks |
AgriTech |
Startups disrupting agriculture. They come up with solutions to improve farming output and quality using drones, sensors and farm management software. AgTech is also about new farm products, next-generation farms and urban farming. Example: farm management software, drones & robots, urban and novel farms, agriculture marketplaces, ag-biotech |
Kitchen & Cooking Tech |
Startups developing new generation of appliances or cookware. They provide more technology, new distribution channels or more personalisation. Example: cooking robots |
Gaming
Startups involved in the development, marketing, and monetisation of games e.g. video games, online games, board games, etc.
Sub-industry |
Description |
eSports |
Startups in the electronic sports sphere, where a multiplayer video game is played competitively for spectators, typically by professional gamers. Example: ESL |
Mobile Gaming |
Startups involved in the development, marketing, and monetisation of mobile games (iOS and Android games). Example: Zynga |
Console & PC Gaming |
Startups involved in the development, marketing, and monetisation of video games. Example: Krafton |
Board Games |
Startups involved in the development, marketing, and monetisation of board games. Example: Cards against humanity |
Betting & Gambling |
Startups involved in the development, marketing, and monetisation of online betting & gambling games. Example: PokerStars |
Health
Health Tech, or digital health, uses technology (databases, applications, mobiles, wearables) to improve the delivery, payment, and/or consumption of care, with the ability to increase the development and commercialisation of medicinal products.
Sub-industry |
Description |
Medical Devices |
Startups developing devices or instruments with the purpose of preventing, monitoring, alleviating or treating diseases and handicaps. Also the investigation, replacement or modification of the anatomy or of a physiological process. And the control of conception. |
Health Platform |
Startups developing digital health platforms with the aim of improving health management for both patients and service providers. |
Biotechnology |
Startups developing health solutions involving the use of living cells and cell materials for the purpose of bettering the health of humans. |
Pharmaceutical |
Startups developing and discovering new drugs. |
Transportation
Startups developing solutions, software, tools and machines used to solve problems or improve conditions with respect to the movement of people and goods.
Sub-industry |
Description |
Mobility |
Startups developing transportation solutions getting people from point A to point B. This includes ride hailing, ride sharing, public transport and micromobility.
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Search, Buy & Rent |
Marketplaces and other solutions to enable and facilitate new and used vehicle purchasing, vehicle rental and leasing, as well financing.
Example: Auto1Group, Cinch, Openlending, Drivy |
Maintenance |
Solutions to improve maintenance and aftermarket for vehicles including platforms to connect users to networks of repair dealers, claim estimation for insurance, B2B solutions and marketplaces for parts.
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Navigation & Mapping |
Startups developing solutions to track vehicles, provide navigation and mapping. This includes navigation apps, telematics providers, platforms for mobility data sharing, logistics tracking.
Example: Cambridge Mobile Telematics, Waze, Wejo, Shippeo |
Autonomous & Sensor Tech |
Startups developing solutions for autonomous driving or to enhance other vehicle sensing capabilities. This included autonomous driving vehicles, software and sensors and V2X.
Example: Waymo, Horizon Robotics, Luminar, AutoTalks |
Vehicle Production |
Startups producing or developing solutions for vehicle production, as well as vehicle parts such as motors, chassis.
Example: Rivian, Joby Aviation, REE automotive, Infinitum Electric |
Logistics & Delivery |
Startups developing solutions for the transportation of goods, the packaging of products for storage and shipment involving both internal and external distribution networks.
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Insurance "Insurtech"
Insurtech is the intersection between insurance and technology, it is a subindustry that falls under the Fintech industry. Insurance as an industry touches many other sectors such as ,mobility, real estate (car and home insurance), health (health insurance), and a few other intersections. For a basic overview see Insurance ecosystems.
Insurance Application and Sector Division |
1. Insurance Application Insurance is a complex industry, therefore it’s recommended to view The State of European Insurtech which gives a good overview of Insurtech. A good example is the distinction between Alan and players such as Kry. Both offer telemedicine services, but Alan does that coming from health insurance and adds those services as add ons and expansion of their offer, while Kry is a telemedicine provider which partners with insurers. Alan is, therefore, an insurtech and tagged under insurance in fintech, while Kry is not. For startups related to insurance but that are not insurtech there is a tag “Insurtech related”, this is only indicative and used mainly to highlight startups that have already disclosed partnerships with the insurance/insurtech industry. The insurance value chain is complex and the industry has its own jargon. The basic insurance value chain is shown in the image below. Insurtech division by value chain: The main processes involved in insurance are reinsurance, product & pricing, underwriting, distribution & brokerage, claim management.
2. Insurtech division by sector Insurance is primarily divided into two branches: Life and Health (L&H) and Product and Casualty (P&C). L&H insurance (LandH insurance) is composed of Health and Life and Annuity (L&A).
P&C insurance (PandC insurance) covers losses in the form of damages to assets. It is composed of several segments usually divided into Commercial lines (B2B) such as: general commercial insurance (liability etc), cyber insurance, property insurance and Personal Lines (B2C) such as car insurance, house insurance, pet insurance, product insurance.
What's not considered as Insurtech? Insurance need to have a predominant part of a business where it strictly related to insurance. For example, if a company simply offers insurance as part of a marketplace, or a telemedicine startup that works with insurance companies, these are not considered insurtech. |
Real Estate
Real Estate tech or PropTech (property technology) is the use of information technology to help individuals and companies research, buy, sell and manage real estate.
Sub-industry |
Description |
Mortgages & Lending |
These subsets of Real Estate startups provide financial services specifically tailored towards the real estate market. These solutions will then be focused on mortgages, for example. Importantly, there might be an overlap with FinTech startups. Example: Assetz Capital |
Workspaces |
Workspace refers to premises (either private or public), provided to help new businesses to establish themselves. These typically provide not only physical space and utilities but also administrative services and links to support and finance organizations, as well as peer support among the tenants. In Dealroom, a “Workspace” doesn’t take equity from its tenants, whereas an “Accelerator” does. Example: WeWork |
Search, Buy & Rent |
These types of startups are generally platforms that facilitate the discovery, purchase or rent of homes/rooms. Often those companies function on a marketplace-based model, and their revenue is generated with commissions. Example: HousingAnywhere |
Construction |
These startups provide solutions that facilitate the construction/surveying of real estate properties. Example: Civdrone |
Real Estate Software |
These startups provide a software-based solution to make the management and overview of facilities easier and more efficient. Another interesting example is about companies that provide energy efficiency solutions for ‘smart buildings’, these, too, can provide software specific for the real estate market. Example: SMS Assist |
Real Estates Services |
These companies provide services around the real estate world that cannot be categorized under the aforementioned categories. For example, these could include tailored customer service and interior design solutions. Example: Happy Wait |
Robotics
Startups dealing with the design, construction, operation, and use of robots, as well as computer systems for their control, sensory feedback, and information processing.
Robotics Applications and Types of Robotics |
What’s not considered as robotics?
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Marketing
Marketing technology (also known as MarTech) describes any number of systems and tools that help marketers better engage with potential and existing customers.
Sub-industry |
Description |
AdTech |
Advertising Technology (adtech) is defined as different types of analytics and digital tools used in the context of advertising. Example: Marin Software |
CRM & Sales |
Startups developing tools and software for managing relationships and interactions with customers and potential customers. Example: Pipedrive |
E-commerce Solutions |
Startups developing products and services that help a company conduct business electronically (its e-commerce business). Example: Mirakl |
Marketing Analytics |
Startups developing tools and software to help companies derive insights and analytics from their marketing activities. To understand how their customers interact for example. Example: 6sense |
Media
Media technology is any hardware, software, or tool that is used to compose, create, produce, deliver and manage media including audio, video, images, information, interactive media, video games, virtual reality, and augmented reality environments.
Sub-industry |
Description |
Content production |
Startups that develop tools, physical or digital products or a platform that allows, facilitates, enable users to create and share content of various type: writing, images, music, videos. Example: GoPro |
Publishing |
Startups which product or platform is about the distribution of free or paid content – text, images, music, information – such as a newsletter, self-publishing, book reviews. Example: Substack |
Social Media |
Startups which product or platform is about the creation and sharing of various form of content – text, images, music – in one or more virtual communities. Example: Twitter |
Streaming |
Startups that develop a streaming product of platform. In this form of media, content – video, music, audio – is constantly delivered to the end-user while being delivered by a providor. Streaming is so used to described a type of medium. Live-streaming is when this content is delivered in real-time. Example: Quibi |
Legal
Legal tech refers to the use of technology and software to provide legal services, support legal professionals, or improve access to justice. It encompasses a wide range of tools and platforms designed to automate, streamline, or enhance legal processes. Below are the brief definitions of legal tech sub-industries in Dealroom.co Legal Tech database.
Sub-industry |
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Telecom
Startups developing solutions aiming at disrupting the telecommunications industry: startups offering mobile plans, internet subscriptions, better communication services.
Telecom Applications |
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Other Industries
Jobs Recruitment
Startups developing solutions, services & software designed to improve the recruitment process within a business or for individuals seeking a job.
Home Living
Startups developing products and services improving the comfort of homes. It includes home automation or domotics, smart home tech, garden tech, connected devices to be used inside the home.
Education
Startups developing solutions, software and tools designed to enhance teacher-led learning in classrooms and improve students’ education outcomes.
Enterprise Software
Startups developing computer software designed to satisfy the needs of an organisation rather than individual users.
Dating
Startups developing apps, solutions and technology for the dating industry (Tinder, online dating, facilitating people to meet with a potential partner).
Event Tech
Startups developing solutions and technologies helping you plan, manage and organise data when putting on an event (conference, wedding, party, etc).
Semiconductors
Startups developing innovative semiconductors (chips), working on processors, chips for sensors, chips for the automotive sector, AI chips, IoT chips, data centre chips.
Wellness Beauty
Startups providing consumers with products and services designed to improve mental and physical wellbeing
Startups using technology to make better shampoos, makeup accessories, perfume and beauty products in general.
Kids
Startups developing products, solutions and tech for children or to help parents with their children.
Music
Startups developing products, solutions and tech-related to music, streaming music, musical instruments, musical equipment, discovering music, music apps, music creation.
Hosting
Startups developing solutions for housing, serving, and maintaining files and data online or offline.