Industries

See the industries and their definitions

 

Note: A company can be tagged with a maximum of two industries. This happens when none of the industries is suitable for the selected companies (these are generally rare cases). Sub-industries provide an additional layer of classification.


Energy

Startups working towards transitioning to sustainable energy, making our energy consumption more green and more efficient, solutions for recycling and handling waste.
From energy-efficient buildings to AI-powered smart meters to enterprise-grade solutions for solar and wind power, renewable energies and storage are a few examples.

Sub-industry

Description

 

Clean Energy

Reduces carbon dioxide emissions through significant energy efficiency improvements, the sustainable use of resources, or environmental protection activities.
Renewable energies such as wind, solar, hydro-power or geothermal are examples.

Example: Scatec Solar

 

Energy Efficiency

Using less energy to provide the same level of energy: energy-saving technologies, smart grid, energy-efficient buildings.

Example: Tado

 

Oil & Gas

Oil refining technologies, pipe monitoring systems, oil & gas transport tech or software.

Example: Crusoe Energy Systems

 

Energy Providers

Startups providing energy, such as electricity or gas.

Example: Lumos

 

Waste Solution

Process of treating solid wastes and offers a variety of solutions for recycling items that don't belong to trash. Solutions for sustainable waste disposal.

Example: Greyparrot

 

Water

Water treatment, water waste, producing industrial water, filtration technologies, water monitoring, and irrigation.

Example: Sallinova

 

Energy Storage

Technologies meant to capture energy to store it for later use, such as batteries, electric storage devices, hydrogen.

Example: Northvolt

 


Fashion

Technology that enables a fashion experience when you wear it or interact with it

Sub-industry

Description

 

Apparel

Clothing technology. It can involve the manufacturing, materials - innovations that have been developed and used. New fibres or virtual reality fitting for example.

Example: Vinted

 

Luxury

New luxury fashion items, VR & AR luxury experiences.

Example: Farfetch

 

Accessories

Accessories such as glasses, sunglasses, jewellery, connected accessories.

Example: Ace & Tate

 

Footwear

Footwear (Shoes) incorporating smart textiles, smart tech, wearable tech.

Example: Allbirds

 

Fintech

Computer programs and other technology used to support or enable banking and financial services.

Technology and innovation that aims to compete with traditional financial methods in the delivery of financial services.

Sub-industry

Description

 

Financial Management Solutions

Solutions such as software and algorithms helping companies and consumers better manage their financial operations and processes. Ex: accounting software, billing software.

Example: Taxfix, Spendesk, Linxo

 

Investing

Startups developing solutions assisting in investment decision-making or providing a way to invest in assets, stocks, securities, etc.

Example: Robinhood, Scalable capital, Raisin

 

Payments

Startups developing solutions to improve the way financial transactions are settled, how money is transferred between two parties.

Example: Klarna, Transferwise, Checkout

 

Mortgages & Lending

Startups developing solutions enabling digital lending (loans, lending platforms), providing online mortgage brokerage services, providing finance for individuals and businesses.

Example: Zopa, Lendinvest, Monedo

 

Insurance

Startups developing solutions designed to squeeze out savings and improve efficiency from the current and traditional insurance industry model.

Example: Lemonade, Alan, wefox

 

Banking

Startups developing solutions, and digitising the activities, services and products of traditional banks.

Example: Revolut, Nubank, Mambu

 

Cryptocurrency

Startups developing solutions for the use, exchange and democratisation of cryptocurrencies such as bitcoin, or financial startups using cryptocurrencies in their business.

Example: Coinbase, Ripple, Chainanalysis

 


Food

FoodTech is an ecosystem made of all the agrifood entrepreneurs and startups (from production to distribution) innovating on the products, distribution, marketing or business model.

Sub-industry

Description

Logistics & Delivery

Startups answering the delivery challenges in the food industry, with home delivery of groceries, restaurant meals or meals prepared in their own kitchens.

Example: Meal Kits, delivery marketplaces, discovery boxes, restaurant delivery, delivery robots

In-Store Retail & Restaurant Tech

Startups reinventing the restaurant industry. It means improving the management of restaurants and institutional catering, connecting customers and businesses directly to local chefs for catering and new experiences.

Startups developing solutions for the food retail industry, from the digitalisation of the supply chain to a better in-store shopper experience.

Example: reservation platforms, food service management. catering, restaurant software

Innovative Food

Startups developing new food products answering the need for more transparency, health and environmental concerns. Products range from market innovations to radical disruptions using revolutionary ingredients.

Example: alternative protein, future foods, meal substitutes, packaging, product innovation, drinks

AgriTech

Startups disrupting agriculture. They come up with solutions to improve farming output and quality using drones, sensors and farm management software. AgTech is also about new farm products, next-generation farms and urban farming.

Example: farm management software, drones & robots, urban and novel farms, agriculture marketplaces, ag-biotech

Kitchen & Cooking Tech

Startups developing new generation of appliances or cookware. They provide more technology, new distribution channels or more personalisation.

Example: cooking robots


Gaming

Startups involved in the development, marketing, and monetisation of games (video games, online games, board games…)

Sub-industry

Description

 

eSports

Startups in the electronic sports sphere, where a multiplayer video game is played competitively for spectators, typically by professional gamers.

Example: ESL

 

Mobile Gaming

Startups involved in the development, marketing, and monetisation of mobile games (iOS and Android games).

Example: Zynga

 

Console & PC Gaming

Startups involved in the development, marketing, and monetisation of video games.

Example: Krafton

 

Board Games

Startups involved in the development, marketing, and monetisation of board games.

Example: Cards against humanity

 

Betting & Gambling

Startups involved in the development, marketing, and monetisation of online betting & gambling games.

Example: PokerStars

 


Health

Health Tech, or digital health, uses technology (databases, applications, mobiles, wearables) to improve the delivery, payment, and/or consumption of care, with the ability to increase the development and commercialisation of medicinal products

Sub-industry

Description

 

Medical Devices

Startups developing devices or instruments with the purpose of preventing, monitoring, alleviating or treating diseases and handicaps. Also the investigation, replacement or modification of the anatomy or of a physiological process. And the control of conception.

 

Health Platform

Startups developing digital health platforms with the aim of improving health management for both patients and service providers.

 

Biotechnology

Startups developing health solutions involving the use of living cells and cell materials for the purpose of bettering the health of humans.

 

Pharmaceutical

Startups developing and discovering new drugs.

 


Marketing

Marketing technology (also known as MarTech) describes any number of systems and tools that help marketers better engage with potential and existing customers.

Sub-industry

Description

 

AdTech

Advertising Technology (adtech) is defined as different types of analytics and digital tools used in the context of advertising.

Example: Marin Software

 

CRM & Sales

Startups developing tools and software for managing relationships and interactions with customers and potential customers.

Example: Pipedrive

 

E-commerce Solutions

Startups developing products and services that help a company conduct business electronically (its e-commerce business).

Example: Mirakl

 

Marketing Analytics

Startups developing tools and software to help companies derive insights and analytics from their marketing activities. To understand how their customers interact for example.

Example: 6sense

 


Media
Media technology is any hardware, software, or tool that is used to compose, create, produce, deliver and manage media including audio, video, images, information, interactive media, video games, virtual reality, and augmented reality environments.

Sub-industry

Description

 

Content production

Startups that develop tools, physical or digital products or a platform that allows, facilitates, enable users to create and share content of various type: writing, images, music, videos.

Example: GoPro

 

Publishing 

Startups which product or platform is about the distribution of free or paid content - text, images, music, information - such as a newsletter, self-publishing, book reviews.

Example: Substack

 

Social Media

Startups which product or platform is about the creation and sharing of various form of content - text, images, music - in one or more virtual communities.

Example: Twitter

 

Streaming

Startups that develop a streaming product of platform. In this form of media, content - video, music, audio - is constantly delivered to the end-user while being delivered by a providor. Streaming is so used to described a type of medium. Live-streaming is when this content is delivered in real-time.

Example: Quibi

 


Real Estate

Real Estate tech or PropTech (property technology) is the use of information technology to help individuals and companies research, buy, sell and manage real estate.

Sub-industry

Description

Mortgages & Lending

These subsets of Real Estate startups provide financial services specifically tailored towards the real estate market. These solutions will then be focused on mortgages, for example. Importantly, there might be an overlap with FinTech startups.

Example: Assetz Capital

Workspaces

Workspace refers to premises (either private or public), provided to help new businesses to establish themselves. These typically provide not only physical space and utilities but also administrative services and links to support and finance organizations, as well as peer support among the tenants. In Dealroom, a “Workspace” doesn’t take equity from its tenants, whereas an “Accelerator” does.

Example: WeWork

Search, Buy & Rent

These types of startups are generally platforms that facilitate the discovery, purchase or rent of homes/rooms. Often those companies function on a marketplace-based model, and their revenue is generated with commissions.

Example: HousingAnywhere

Construction

These startups provide solutions that facilitate the construction/surveying of real estate properties.

Example: Civdrone

Real Estate Software

These startups provide a software-based solution to make the management and overview of facilities easier and more efficient. Another interesting example is about companies that provide energy efficiency solutions for ‘smart buildings’, these, too, can provide software specific for the real estate market.

Example: SMS Assist

Real Estates Services

These companies provide services around the real estate world that cannot be categorized under the aforementioned categories. For example, these could include tailored customer service and interior design solutions.

Example: Happy Wait

 

Insurtech

Insurtech is the intersection between insurance and technology. Insurtech needs to have a predominant part of the company's business strictly related to insurance. 

Divided by value chain

Description

Reinsurance

These startups focus on optimizing reinsurance processes or acting as a bridge between reinsurers and insurers/insurtechs. For instance, acting as risk transfer marketplaces.

Example: Nayms

Product & price

These startups help insurance companies optimize the definition of their products and its pricing, often enhancing the role of actuarial in the insurance industry.

Example: Akur8

Underwriting

The process in which the insurance companies evaluate the risk profiles of the customer and decide if to establish a contract with them and what the level of risk of the client is. 

Example: Concirrus

Claim

The process which goes from the notification of a loss from the client to the analysis of its validity and entity of the damage and its internal workflow processing.

Startups in this field offer either workflow management solutions for claims handling or solutions based on IoT, computer vision, satellite imagery etc to assess the claim remotely and automatically.

Example: Omni:us

Distribution and brokerage

Startups with this tag offer either solutions to improve the distribution process for insurers, or act as marketplaces, comparator websites and brokers selling policies themselves.

Example: Xempus

MGA

Managing General Agent or Managing General Underwriter (MGA/MGU) are startups that do not have an insurance carrier license, so are not insurers, but establish partnerships with insurers/insurtechs who are licensed and give them the permission to carry the risk. So MGAs act in front of the customer as full insurers while not being it.

Example: Bought by Many

Challenger insurance

Challenger insurance refers to the insurtech startups which have a license and are so independent to create products and underwrite risk for clients.

Example: Lemonade

Full-stack insurance

Insurtechs, who like the challengers, have a license and cover the whole value chain but do not sell directly to customers or businesses but provide insurance as a service (IaaS) and white-label solutions to other players which then offer the insurance service.

Example: Element Insurance

Divided by sector (L&H)

Description

Health insurance

This insurance segment covers medical expenses and increasingly include additional services such as digital platforms (telemedicine and other services) and digital health engaging and rewarding for a healthy lifestyle.

Example: Alan

Life insurance

An insurance segment that provides a financial payout in case of death, or critical illness and in some cases, to allow beloved to sustain living expenses in case of tragedies. Sometimes mixed with pension insurance and savings products.

Example: Bestow

Pension insurance

This insurance segment provides savings products with a certain guaranteed return.

Example: Vantik

Divided by sector (P&C)

Description

Hous and property

This insurance segment covers damages to properties such as private houses and commercial buildings, including solutions for underwriting and claim management such as mobile, drone or satellite image capture and analytics. It includes also insurance of objects inside the house, rental insurance and title insurance.

Example: Luko

Climate risk

Indicates insurance services related to weather and climate events such as wildfires, flood, hurricanes, often referred to as catastrophe insurance. It includes also farming insurance which can be filtered with the food industry.

Example: Floodflash

Parametric

Insurance products where the premium and payout is automatically calculated based on an index parameter. When the parameters reach a certain level (such as water depth or wind speed) it triggers the payments. The claim process is therefore automatic and transparent. It has mostly been applied to the catastrophe industry, but other applications include cyber&business continuity, cargo transport etc.

Example: Previsico

Car

Insurance segments for car vehicles and includes telematics solutions for insurance.

Vehicle insurance: adjacent sectors to car insurance such as ridesharing and food delivery, truck, bike, and drones. 

Example: Prima.it

Cyber

Covers damages from cyber attacks, mostly for businesses. It sees many cybersecurity specialists establishing a partnership with insurtech/insurers.

Example: Coalition

Product

Insurance segments covering product warranties, strongly related to e-commerce and retail.

Example: Extend

Commercial

Includes insurance covers such as General Liability, Workers' Compensation, Professional Liability, Commercial Auto, Tools & Equipment for businesses (especially SMEs, freelancers, contractors, entrepreneurs).

Example: Tapoly

Travel

Composed of either product more related to P&C lines such as flight delay and luggage damages/loss and related to L&H such as medical coverage during travel abroad.

Example: Koala insurance

Pet

Insurance products for pet ownership and can include veterinarian and health coverage as well as liability insurance.

Example: Pawlicy Advisor


Other industries:

Jobs Recruitment
Startups developing solutions, services & software designed to improve the recruitment process within a business or for individuals seeking a job.

Home Living
Startups developing products and services improving the comfort of homes. It includes home automation or domotics, smart home tech, garden tech, connected devices to be used inside the home.

Telecom
Startups developing solutions aiming at disrupting the telecommunications industry: startups offering mobile plans, internet subscriptions, better communication services.

Education
Startups developing solutions, software and tools designed to enhance teacher-led learning in classrooms and improve students' education outcomes.

Enterprise Software
Startups developing computer software designed to satisfy the needs of an organisation rather than individual users.

Robotics
Startups dealing with the design, construction, operation, and use of robots, as well as computer systems for their control, sensory feedback, and information processing.

Dating
Startups developing apps, solutions and technology for the dating industry (Tinder, online dating, facilitating people to meet with a potential partner).

Event Tech
Startups developing solutions and technologies helping you plan, manage and organise data when putting on an event (conference, wedding, party, etc).

Semiconductors
Startups developing innovative semiconductors (chips), working on processors, chips for sensors, chips for the automotive sector, AI chips, IoT chips, data centre chips.

Wellness Beauty
Startups providing consumers with products and services designed to improve mental and physical wellbeing

Startups using technology to make better shampoos, makeup accessories, perfume and beauty products in general.

Kids
Startups developing products, solutions and tech for children or to help parents with their children

Music
Startups developing products, solutions and tech-related to music, streaming music, musical instruments, musical equipment, discovering music, music apps, music creation.

Hosting
Startups developing solutions for housing, serving, and maintaining files and data online or offline.

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